December 1, 2008 - Ashburn, VA

On the first day of execution, the Ashburn Bloom team met with resounding success! The energetic team spent this exciting first day visiting the Leesburg Outlet Center and it's surrounding areas. Plenty of shoppers were out and about taking advantage of holiday deals, thus, our Bloom team was able to target upscale consumers from shops such as Coach, Kate Spade, Levi Strauss, Eddie Bauer, and more.

Neither rain nor wind could stop the intrepid, cheerful team from getting the word out about Bloom's new Ashburn, Virginia store. Many shoppers were excited to see the trademark giant shopping cart and felt it brightened up an otherwise dreary winter day. Other shoppers were looking forward to shopping in the new Ashburn store. The general consensus was: Virginia shoppers love Bloom!

Some comments relayed to the team:
  • "I'm so glad there's a new Bloom in my neighborhood!"
  • "This is the ONLY place I buy my groceries."
  • "That huge shopping cart just made my day!"
  • "I love the colors!"
  • "Does Bloom sell gift certificates?"